What a client sees
before they call you

What we actually look at

The line under your name in a search result

Every attorney page and every practice-area page. If there is no description, the search engine writes one — usually just the firm name and the city. We list each page where that happens, and what it currently says instead.

Whether the page answers the question

Not "do we rank". Whether a person who typed a specific situation finds a page that speaks to that situation, with a name attached to it and a way to call. Thick enough to be useful, short enough to read on a phone.

Whether the page can be quoted

Names, practice areas, office locations, phone numbers. Marked up properly, they can be lifted into results. Not marked up, they exist only for a human reader who already found you.

What you get back

• A row per page: what is missing, what it currently shows instead, and what it should say.
• Written in your words, not ours. If a sentence would not survive a partner reading it, it does not go in.
• The pages ranked by how much they cost you — not alphabetically, not by page count.

What we do not do

• We do not touch your intake forms, your client communications or anything a client sends you.
• We do not publish anything to your site. You get a document; you decide what goes on.
• We do not promise rankings, case volume or outcomes. Nobody honest does.
• We do not add you to a list. One email, one reply, and it ends there if you want it to.